Previous AE coverage
of these issues:
Commerce, philanthropy, and the culture of
should be more creative in thinking about how we reward people for
what they've done."
Rich Rothenberg, Professor
of Family and Preventive Medicine
I'm going to accept [the Sloan Foundation's] money in good faith,
I have to minimally carry out their agenda."
Bradd Shore, Professor
License income, patents, start-ups, and research expenditures for
a selection of eleven institutions
sees the money?
Emory's recently revised intellectual property ownership policy
Can scholarship sell?
For the crossover book
Crossover titles by Emory authors
on the horizon
The new program in manuscript development
To scholars trained for a life of dialogue
with a small network of specialists in their subfield, gaining
fluency in the language of agents and advances may seem
daunting. While traditional monographs generally still do not
contracts for crossover books with scholarly publishers may include
payments typically between ten thousand and thirty thousand dollars.
And, although scholarly presses still do not require authors to
use literary agents to contact them, some do deal with agents.
Marketing professor Jagdish Sheth has noticed a growing preference
for agents at publishers like Free Press and commercial publishers
like Simon & Schuster. While agents sometimes approach professors,
Sheth and physics professor Sidney Perkowitz say they found agents
they like through referrals of friends and colleagues.
For books with real crossover appeal, publishers and sometimes
occasionally hire publicity agents to market books. Yale University
Press launched political science professor Harvey Klehrs
The Secret World of American Communism at a news conference
on the advice of a public relations firm. The strategy worked:
Klehr and his co-authors scholarly findings inspired many
newspaper stories and columns and boosted sales.