E S P
Enterprise Strategic Profile

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Project Objective: General Manager's View of Enterprise Strategic Change in the Digital Age

It is the intent of this project to profile, from a general management perspective, an enterprise strategic initiative leveraging information technology. From an enterprise perspective, study either a corprorate strategic initiative leveraging emerging digital technologies or profile the strategic intent of a player in internet services arena.

Your Enterprise Strategic Profile (ESP) should include:

Identification and profile of the Enterprise

• Products and Services - The Offering
• Target Markets
• Channels


Historical Overview of the Organization, Market and Principals

• How it got there?
• How they are performing?
• What do they need to do well?


Profile and Assessment of Initiative


• Executive Briefing

• Assessment of Potential

• Challenges and Opportunities



Assessment of Success


• Ideas and Execution

• If you were on the Management Committee . . .

Examples

• TIBCO

• Vignette

• Webvan

• Amazon

• Harbinger

• Dell & Gateway

• Trinity

• Manheim

• Broadvision

• Internet Security

• Radiant

• eBuy

• Mindspring

• etour

• Internal venture in traditional enterprise

• eTrade & Schwab

ESP

The intervention of information technologies in markets serves to create new strategic possibilities. To consider the decision processes that target changes in market share or influence, the ESP project permits our examination, review and strategic possibilities for the new milleniun. In this initiative we will study a major strategic initiative by either a player in the new engines of commerce or an enterprise changing the rules in its marketplace.

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Copyright Notice - This material was authored by Benn Konsynski to support his course. All rights are reserved. © Benn Konsynski, 2002

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Benn

Please send questions, or comments to Benn