Introduction
The current iterations of television and the Internet offer contrasting competencies.  Television offers high quality video and superior editorial and programming content using push technology.  The Internet offers a vast array of relatively low-quality viewing and editorial content using  a pull model.  Users find aspects of both models highly desirable.  This is evidenced by the fact that 44 million American homes currently have both a TV and an internet enabled computer in the same room allowing family members to surf the net and be a couch potato simultaneously, according to the September 25, 2000 issue of Electronic Media.

Hardware, software and content producers all see the promise of this technology wave.  AOL is one example.  The Company acquired Time Warner to provide broadband access and access video and editorial content for use in the on-line community.  They have also rolled out AOLTV in response to Microsoft's WebTV offering.  Other examples of this strategic direction include AT&T (or some part of AT&T following the proposed split-up) which acquired MediaOne and other large cable providers to offer multiple services over a single broadband connection.