Team 5 | BUS 552E | References

introduction

BUS 552E Technology and Adaptive Systems:
The Transformation of Market Practice

Where Science and Imagination Meet the Future of Business

 

by Professor Benn Konsynski

 

Teaching Assistant Sascha Vitzthum
Teaching Assistant Eric Overby

Emerging Technologies Project

Project Objective: General Manager's View of Emerging Technologies

It is the intent of this project to profile, from a general management perspective, an emerging technology and "brief" your management committee (er, classmates) on the potentials and limitations of the technology. Ideally, the selected technologies are on, or might be on, the radar screens in your own markets.

As in diving, the evaluation will be based on the degree of difficulty and the execution. No need to get too fancy - we are more concerned with how you communicate content than having "cool" websites.

The Executive Briefing should include:

• Identification/definition of the Technology (How do I recognize it?)
• Recent applications (initial target domains)
• Explanation and profile of the technology
• Identification of major players/users (Links)
• Assessment of limitations and potential (caselet)
• Brief history of the evolution of the technology - maybe a timeline of the keys to development and application
• How should one decide when to adopt and how to employ the technology?
• Future development and expectations
• Other comments on the adoption and leverage of the technology