Application of Digital Wallet

Consumers are not required to fill out order forms on each site when they purchase an item because the information has already been stored and is automatically updated and entered into the order fields across merchant sites when using a digital wallet. Consumers also benefit when using digital wallets because their information is encrypted or protected by a private software code. And merchants benefit by receiving protection against fraud.

Digital wallets are available to consumers free of charge, and they're fairly easy to obtain. For example, when a consumer makes a purchase at a merchant site that's set up to handle server-side digital wallets, he types his name and payment and shipping information into the merchant's own form. At the end of the purchase, the consumer is asked to sign up for a wallet of his choice by entering a user name and password for future purchases. Users can also acquire wallets at a wallet vendor's site.

Although a wallet is free for consumers, vendors charge merchants for wallets. Some wallet vendors make arrangements for merchants to pay them a percentage of every successful purchase directed through their wallets. In other cases, digital wallet vendors process the transactions between cardholders and participating merchants and charge merchants a flat fee. (Computer World)

How It Works:

An example of how a digital wallet is presented:

 

 

Gator.com's wallet (pictured above) is one of several available to online shoppers. Here's a step-by-step look at how it works:

1. Shopper downloads wallet to desktop.

2. Consumer fills out his name, address, phone number, and credit card number.

3. When a shopper goes to a participating e-commerce site to make a purchase, his billing information is automatically filled out when he clicks on the wallet.

 

 

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