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Alco Railings has applied a parametric configurator product called
Paragrafix, from Paravision, to their aluminum railing product offering. Their product
line is used in a broad range of residential applications throughout Canada and western
United States. Alcos goal was to make it as easy as possible for their customers to
do business with them, regardless of distance. The introduction of the ProBuilt "Do
It Yourself" line of railings really challenged this goal. With the Paragrafix
configurator and ParaWeb, Alco has been able to not only develop a sales configuration
tool but also to make this tool available over the web. Ben Hume, President of Alco
Railings, Ltd. describes the benefit of the parametric configurator as follows:
"faster response times to our customers needs with customized product
information, so they can make better purchase decisions,; more accurate, optimized
configurations and order processing. Add to this the ability to run the ProBuilt
application over the Internet and we have an international sales automation and technical
system that is a dream come true."
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