Patterns of Electronic Commerce:

Business Sci Fi

Picture of Benn's OficeProfessor Benn Konsynski

In this course, we examine the forming patterns of electronic commerce. How will the Information Superhighway (Infobahn, I-way, Shirley) change commerce in the next century? How will the I-way technologies transform work and social life? What does advertising and promotion mean in the electronic marketplace? Are these terms in your vocabulary - lurker, flame-er, mouse potato(e), Web, Internaut, ...? How are information technologies changing the way buyers buy and sellers sell? What characteristics of a market suggest a readiness for these new marketplace technologies? What technologies and market practice are needed to build trust in electronic markets? The marketspace will form the basis of our look at electronic commerce in the 21st century. Patterns of intermediation and disintermediation change strategic options. We will look at several industries in transformation for the next century - electronic marketplace.

These impacts are not just outside the enterprise. There is an accelerating growth in the service industry and the "service envelope" that is a part of any product that exists in today's marketplace The rules of governance, both inside the enterprise and in the market, are an essential ingredient in the mechanisms of the market. Currently, more than 95% of the knowledge processing capacity of the firm lies in the human component. These responsibilities include communication, processing, and retention of experience and expertise. One fundamental purpose of an enterprise is to manage its knowledge assets. This course focuses on the increasing role of IT in transforming the nature of markets, buyer/seller participation and knowledge management within and between organizations.

The course will use 1) cases and readings; 2) guest faculty, demonstrations and outside speakers; 3) videos of views of the future; and 4) projects and presentations to explore the opportunities and problems associated with the leverage of IT in the transformation of work and markets. We will overview the status of technologies including markup languages, information refineries, digital signatures, certificate authorities, rights management, virtual reality, decision technologies and other technologies that transform the nature and location of commerce.

Benn Konsynski
Goizueta Business School
Rich Building #302
Emory University
Atlanta GA 30322

tel: (404) 727-6698
fax: (404) 727-0868
Benn Konsynski

(Latest update 9/96)