Leveraging Multimedia

Technologies known as multimedia involve a nexus of information technologies associated with the management, communication, and presentation of image, motion, audio and other complex forms of messaging. These technologies are having a fundamental impact on the way we socialize, entertain, and communicate in society. Industries are transformed by our abilities to create and transmit complex images and movies. A general manager should have more than a "cocktail talk" level of knowledge to be able to make decisions on business options in products and services, channels to market and management of target markets. These technologies may also have a profound impact on coordination within and across organizational boundaries. In reality, these technologies are merely an exemplar for the fundamental societal and industrial changes that attend to the shift to an information society. The highways of commerce will be information highways that make new social and industrial relations possible. The course is part workshop and part class activity. For the most part, the students will work in small teams (3 people) on one of several multimedia initiatives that we will carry from concept to the deliverable of a CD. The class last spring and this fall worked on the following:

• Carter Center and Atlanta Project - A hypermedia tour and interview with cluster coordinators and corporate partners on corporate cluster relationship management;

• Emory Business School - A video tour of GBS with overviews of people, programs and opportunities;

• Aalsmeer Flower Auction - A hypermedia case on the flower auction marketplace outside Amsterdam using media resources to illustrate issues in rethinking future flower auctions;

Topics

• Authoring/scripting - storyboarding hypermedia†
• Managing multimedia projects
• Alpha channels, masking
• QuickTime movies - creation and editing
• Filming techniques - QuickTime
• Morphing - still image and full motion
• Authoring - HyperCard, Authorware, Director ...
• CD-ROMs - What they are/how to produce them
• Information superhighway - public and private
• Filters, fades, segues, etc
• Dimensions - Time and depth
• Navigation and Pathing - Browsers, Environments
• World-making - Virtual realities & design of worlds
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  Projects

• Image Editing - Lying with Images
• Poster - Composite, layers, opacity Example
• CD-ROM Label - Silk screen
• Morphing - Image and scene
• Landscape Editing - Worldmaking
• Trailer/commercial - short movie
• Animated/Interactive Business Card
• Augment an Existing Interactive Tool
• Hypermedia on World Wide Web - individual, company, organization
• Hypermedia interactive project

Due to the limitation of development systems and resources, enrollment will be limited to twelve students. Though not vocational, everyone is expected to develop skills in multimedia technologies and capabilities.

Multimedia is not for the "shallow of pocket."

(Latest update 2/95)