In this course, we examine the forming patterns of commerce in the digital age. How will the new global digital infrastructure change commerce in this century? How will these technologies transform work and social life? What does advertising and promotion mean in the electronic marketplace? How are intellectual property rights to be protected in the open environment of internetworking? How are information technologies changing the way buyers buy and sellers sell? What characteristics of a market suggest a readiness for these new marketplace technologies to change the practice of the market? What emerging technologies and market roles and responsibilities are needed to build trust in electronic markets? The marketspace will form the basis of our look at electronic commerce in the 21st century. New patterns of intermediation and disintermediation change strategic options of market participants. We will look at several industries in transformation for the next century - digital marketplace.

These impacts are not just outside the enterprise. There is an accelerating growth in the service industry and the "service envelope" that is a part of any product that exists in today's marketplace The rules of governance, both inside the enterprise and in the market, are an essential ingredient in the mechanisms of the market. Currently, more than 95% of the knowledge processing capacity of the firm lies in the human component. These responsibilities include communication, processing, and retention of experience and expertise. One fundamental purpose of an enterprise is to manage its knowledge assets. This course focuses on the increasing role of IT in transforming the nature of markets, buyer/seller participation and knowledge management within and between organizations.

The course will use 1) lectures, cases and readings; 2) guest CEOs and domain experts, demonstrations and outside speakers; 3) videos of views of the future; and 4) projects and presentations to explore the opportunities and problems associated with the leverage of IT in the transformation of work and markets. We will overview the status of technologies including transport protocols, markup languages, information refineries, digital signatures, data mining, certificate authorities, rights management, virtual reality, decision technologies, biometrics and other technologies that transform the nature and location of commerce.

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