Electronic Commerce


Session 5
GLOBAL ELECTRONIC COMMERCE:
FUNDAMENTALS

Session Objective: Framework for Global Electronic Commerce

In this session we will consider the foundations of global electronic commerce - the special characteristics of the infrastructure for markets in true global cyberspace.


Evelyn A. Ashley

Evelyn Ashley is a Corporate, Technology and Intellectual Property Lawyer with over 21 years of experience in building businesses, protecting technology, generating investments and revenues and achieving liquidity through mergers & acquisitions or public offerings. She is founder of Red Hot Law Group, a nationally recognized corporate technology practice and a co-founder of Red Hot Venture Consulting. Selected as City Leader of First Tuesday Atlanta in 2000, she has built that group into Georgia's premier forum for global technology business.

As a corporate technology attorney, Evelyn advises clients on mergers & acquisitions, joint ventures, complex venture investments, technology licensing, IP protection, corporate spin-outs and entity creation, executive compensation and managing foreign counsel. In the past two years she has advised client companies on transactions totaling in excess of $300 million.

Prior to founding her legal practice, Evelyn worked for The Coca-Cola Company as an analyst in structuring the spin-out of Coca-Cola Enterprises, for Contel Corporation (now Verizon) and Magnus, an international software company with operations in the U.S.

A nationally recognized opinion leader, Evelyn speaks and writes frequently on cutting-edge legal issues facing technology-based companies. She has addressed audiences such as the Accenture Partner's Retreat, the Fiduciary Law Institute, and Technology Association of Georgia (TAG). Recent papers concerned the impact of internet technologies such as Napster on copyright law and the challenge of protecting domain names and trademarks in foreign jurisdictions. Evelyn is active in community service and professional organizations. She is a member of the Advisory Board to the Executive MBA program of Wesleyan College and has acted for the past three years as pro bono counsel to Web Challenge, a TAG-sponsored website building contest for Georgia high school students. She is also a board member for TechBridge, a non-profit organization working to make technology more accessible to charitable groups.

Evelyn holds her B.A. from Eisenhower College in Seneca Falls, New York, and her J.D., cum laude, from Georgia State University College of Law.


Copyright Notice - This material was authored by Benn Konsynski to support the course Patterns of Electronic Commerce. All rights are reserved. © Benn Konsynski, 2001


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