T O M
This Old Market

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Project Objective: General Manager's View of Changing Markets

It is the intent of this project to profile, from a general management perspective, a market - trade community of buyers and sellers of goods or services. The study involves a review of the history of roles and responsibilities of the market participants, assessment of current market practice, and projection of future possibilities. This analysis of the market is a central issue of our exploration of changes in the patterns of commerce as we enter the 21st century.

Your Market Profile should include:

Identification of the Market

Historical Roles and Responsibilities of Market Participants

• Identification of Stakeholders
• Roles, Responsibilities and Procedures
• Governance and Sanctions


Profile of Current Market Practice


• Identification of Stakeholders

• Assessment of Market Pathologies

• Forces of Change (Change Drivers)

• Leaders and Reformers


Future Market Possibilities


• Future Developments and Expectations

• Assumptions, Assertions and Scenarios

Examples

• Soft goods - Fashion

• Insurance

• Groceries

• Financial Services

• Hard goods

• MRO (in B2B)

• Professional Services

T O M

The intervention of information technologies in a market serves to create new market possibilities. To consider the magnitude of change in roles and relations in markets, the TOM project permits our exploration, review and consideration of the possibilities for the new milleniun. The community of buyers, sellers and intermediaries are subject to radical change as the engines of commerce are replaced with new mechanisms of governance, trust, security, transaction, fulfillment and settlement.

Please send questions, or comments to Benn