Because young people are so vulnerable
to HIV, it makes sense to listen to them and to take the lead
from them when designing communication programs. An innovative
research initiative at Emory is doing just that. Since 1997, the
Scenarios from Africa communication initiative, coordinated by
the British non-governmental organization Global Dialogues (http://www.globaldialogues.org)
, has been organizing contests inviting children, adolescents
and young adults to come up with ideas for short films about HIV/AIDS.
The winning ideas, selected by juries, are transformed into short
fiction films by leading African directors and screened on television
and at community level. In addition to a collection of films,
the Scenarios process has generated an archive of 14,000 stories
about HIV/AIDS, written by young people in 25 African countries,
which is now located at Emory.
“The stories help us understand how young people imagine,
represent and understand HIV/AIDS in social context and how they
make sense of an epidemic that has so profoundly impacted society
and everyday life in Africa,” says Kate Winskell, Associate
Director of Emory’s Center for Health, Culture and Society
and co-manager of Scenarios from Africa. The stories can help
identify gaps in young people’s knowledge and indicate how
well they are able to apply the information they have received
about HIV/AIDS. As a result, they can help us design and implement
more effective ways of reaching young people with appropriate
information. The archive also has the advantage of being a historical
resource, allowing us to track knowledge and attitudes over time
and between countries.
Winskell has coordinated Scenarios from Africa since 1997 with
her husband, Daniel Enger, for the British NGO Global Dialogues
She first came to Emory in 1998 as a Rockefeller post-doctoral
fellow in the Center for the Study of Public Scholarship and the
Center for Health, Culture and Society.
With support from the Office of International Affairs, the Center
for Health, Culture and Society and the Center for the Study of
Public Scholarship organized a workshop and training session to
advance research on the Scenarios from Africa archive.
The workshop entitled “"Narrative Analysis for HIV/AIDS
Communication in Africa" was held at Emory May 15 -17, 2004.
The workshop brought together HIV/AIDS communication specialists
from Senegal, Denmark, and the United Kingdom, along with faculty
and students from the Institute of Liberal Arts, Anthropology,
Public Health and Medicine, and colleagues from various divisions
of CDC and from the non-governmental organization Family Health
International. It was followed by a two-day training in Atlas.ti,
a software program for the analysis of qualitative data.
Peter Brown, Emory/CHCS
Sarah Castle, CPS/London School of Hygiene and Tropical Medicine
Svea Closser, Emory/CHCS fellow/Anthropology
Joanna Davidson, Emory/Anthropology
Fatim Louise Dia, ACI
Ann DiGirolamo, Emory/School of Public Health
Gary Engelberg, Africa Consultants International
Daniel Enger, Global Dialogues
Margaret Farrell, Emory/School of Public Health
Erin Finley, Emory/CHCS fellow/Anthropology
Kendra Hatfield-Timajchy, Emory/Anthropology Dept.
Laurie Helzer, Emory/Rollins School of Public Health/CHCS fellow
Dan Hruschka, Emory/former CHCS fellow
Ivan Karp, Emory/Center for Study of Public Scholarship/Institute
of the Liberal Arts
Brandon Kohrt, Emory/Anthropology Dept and Medical School
Cory Kratz, Emory/Center for Study of Public Scholarship
Kate MacQueen, Family Health International
Bobbie Person, CDC/NCID
Joseph Petraglia, CDC/GAP
Ana Schaller de la Cova, Emory/Anthropology
Jay Straker, Emory/Institute of the Liberal Arts
Martin Swaka, Emory/School of Public Health
Larissa Thomas, Emory/Medical School
Thomas Tufte, Roskilde University
Sarah Willen, Emory/Anthro/CHCS fellow
Kate Winskell, Emory/CHCS and Global Dialogues
Nick Woolf, Consultant and Software Trainer
Rose Zambezi, Emory/School of Public Health
Outcomes and Objectives
The Scenarios archives is a goldmine for future research. The
workshop and training led to a clearer vision of the full potential
of the archive, a sense of potential future research interests,
and more defined interdisciplinary methodologies for its analysis.
It will lead to the development of a proposal for an externally-funded
research project focusing on the Scenarios from Africa archive.
In addition, the coding of the archive scenarios will provide
a source for Emory student training and student research. In future
semesters, we anticipate uniting this research effort with teaching
by developing a Theory-Practice-Learning course on "Communication,
Health and Social Change" that will use the Scenarios project
as a central case study.