Autumn 2010: Campaign Chronicle
Giving Programs Get a New Focus
A new strategy to keep alumni informed about what’s going on at Emory began with the creation of a team to connect with alumni and friends around the nation. It continues this fall with the debut of a new name and look for the University’s annual giving program.
The Emory Office of Annual Giving, formerly known as the Emory Annual Fund, has adopted a more integrated approach to annual giving that will mean fewer emails in alumni inboxes. The Emory emails alumni do receive will have stronger, more focused messages about the areas that are most important to them.
The new approach represents a more consistent look and focus, says Kim Julian, new executive director of the Office of Annual Giving.
“There is no single annual fund where all gifts go,” she says. “Donors can make annual gifts in many ways, supporting many programs at Emory, and we want to emphasize how vital annual gifts are to initiatives across the disciplines and to the University as a whole. The new look of the annual giving materials reflects our desire to implement a more sophisticated, individualized approach to annual giving for our supporters.”
Emory’s University Regional Development Program was launched in May to help alumni who have shown an interest in being involved find the areas at Emory that appeal to them most.
“We will be engaging alumni one-on-one to strengthen their connection to Emory and to help them find the best fit,” says Roz Hines, executive director of the regional program. “This way, they can continue their relationship with the University either through their support of a specific school or unit or through engagement with the Emory Alumni Association.”
Other members of the new team are Senior Director of Development Jeff Prince and Assistant Directors of Development Andrew Christopherson, Lana Gilyalova, and Asher Lanier.