EAA Strategy: What You Said

Alumni survey helped shape EAA vision

Last year, the Emory Alumni Association embarked on an ambitious effort to update and refine its strategic vision. Of course, such a process would not be complete without a survey of our alumni to see how we’re doing. Here are a few highlights from the survey.

1. In general, how satisfied are you with the job that the Emory Alumni Association is doing at serving your needs and interests as an Emory alumna/alumnus?

45% Satisfied to very satisfied
39% Neutral
7% Dissatisfied to very dissatisfied
9% Don’t know

2. How satisfied are you with the amount of communication you receive from Emory?

67% Satisfied to very satisfied
23% Neutral
10% Dissatisfied to very dissatisfied

3. What sort of news and information do alumni want? Top five topics:

Alumni accomplishments
Career or professional development
Emory initiatives around the world
Emory faculty research and achievements
My school news and activities

4. Just over half of alumni surveyed have visited the EAA online. Here’s why:

21% To register for an event
20% To read Emory news
14% To access the online directory
13% To search for Emory activities
9% To access information about alumni career services
8% To find reunion information
7% To find alumni benefits and services
6% To make an online gift
3% To find ways to get involved/volunteer
2% To research Emory travel program trips

5. The benefits and services alumni want most, in order of preference:

Library access
Arts discounts
Faculty lectures
Educational enrichment
Online job posting
Online career resources
Online directory
Networking events
Reunions
Online career networking
Career coaching
Hotel discounts
Volunteer service
Career ed programs
Social networking
Awards
Career newsletter
Discount merchandise
Free transcripts
Chapter leadership
Travel
Career fairs
Online faculty
Career assessments
U. Club
Emory branded merchandise

6. Continuing education? Your favorite subjects:

Hobby/personal enrichment
Financial management/financial planning
Arts appreciation
Business skills/management skills
Theater/music appreciation

EAA Goals (2010―2013)

Highlights from the EAA’s new strategic plan

The alumni and student survey results helped the EAA leadership develop five key goals for the next three years.

1. Establish the EAA as a destination for alumni career services

2. Enhance communications to be more strategic and targeted

3. Connect alumni in more meaningful and effective ways, no matter where they live

4. Increase educational enrichment and lifelong learning opportunities

5. Strengthen the student-to-alumni experience

Read details of our three-year strategic plan

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