EAA: Survey Says
For the Emory Alumni Association, our work is not just about providing opportunities; it is about making sure these opportunities are accessible no matter where our alumni live. Emory alumni are spread across the globe, but we want you to feel the connection to each other and to your alma mater no matter where you are. Survey results helped us focus our efforts around the services and offerings that alumni find most important, and through technology and communications, we are reaching more alumni than ever before. If you do not feel connected, we invite you to re-engage.
Our goals for better connecting alumni
• Leverage online and mobile technology to make resources available to the virtual community
• Provide a variety of local events, including international
• Expand access to benefits, programs, and services relevant to the specific segments of the alumni population
• Recognize that alumni look to their alma mater for intellectual engagement
• Most current programming is geographically based; look at online and informational content for less Emory-populated areas
• Raise awareness of educational enrichment opportunities
A sampling of our efforts
• The association introduced a regular newsletter to reach alumni outside of major volunteer chapter cities, an alumni admissions network, Emory Career Network, and Alumni Career Services newsletter, expanded content on the Post alumni blog and the monthly EmoryWire
Social Media Expansion
• FB: 3,000 to 5,780
• Twitter: 1,400 to 2,796
• LinkedIn: 5,000 to 16,000+
• Launched I’m In campaign inviting our alumni to be Inspired, Involved, and Invested. Created a new web portal and all alumni messaging campaign
• Redesigned website presence and added new career services, educational enrichment, and volunteer training modules all available online
• Created new alumni programs and multischool events like Back to Class and Dooley’s Ball to bring together alumni from both graduate and undergraduate Emory degrees to foster a stronger Emory Network
Connect to Emory wherever you are
1. Update your contact information at alumni.emory.edu/updateinfo to be invited to alumni events near you.
2. Join an alumni group on Facebook and LinkedIn. Search for “Emory” and expand your network.
3. Participate in faculty webinars, online career coach chats, library research, and more anywhere you can access a computer at alumni.emory.edu.
This is the second in a series exploring Emory’s recent survey of alumni. For more information, see alumni.emory.edu.
SOURCE: The 2012 Emory University Alumni Attitude Study, conducted by Performance Enhancement Group Ltd. N=2,644.