Rebecca C. McGreevy '55C, an alumni trustee since 1992, died Dec. 11 in New York City of heart failure at the age of 62.
Senior vice president of public relations at Estée Lauder Companies, McGreevy was in charge of consumer and press relations for a global business amounting to nearly $3 billion in sales. In that position, she shaped policy and established corporate image standards while building a network of public relations officers to represent the company in more than 25 affiliate companies around the world. She oversaw the opening of shops in Budapest, Warsaw, Prague and Moscow.
In an obituary in Women's Wear Daily, Leonard Lauder, chairman and chief executive officer of Estée Lauder, said, "Our loss is profound. For 30 years the Estée Lauder Companies spoke with Rebecca's voice and wrote with her words."
Called "one of the first daughters of Emory College" in a resolution passed by the Board of Trustees at their December meeting, McGreevy was among the first class of College graduates to include women. An active alumna, she was a member of the Founding Board of Governors of the Association of Emory Alumni from 1988-1990, and received the Emory Medal for service to the University in 1991.
She is survived by her husband, Charles P. McGreevy.