Emory Report

January 26, 1998

 Volume 50, No. 18

London Business School
scholar Thomas Robertson
named Goizueta School dean

Thomas Robertson, the current deputy principal of the London Business School, has been named dean of the Goizueta Business School. During a recent visit to the school, Robertson "ignited enthusiasm throughout the community with his vision for preeminence and growth for the school over the next five to 10 years," said Chancellor Billy Frye, chair of the search committee. Business schools must prepare students to lead in the global marketplace, and the new dean brings global experience with him.

Robertson's most recent experience has been at the London Business School, a highly ranked, world class business school. Prior to coming to the London Business School in 1994, Robertson was a faculty member at the Wharton School of the University of Pennsylvania for 23 years, where he held the Pomerantz Chair of Marketing, chaired the Marketing Department for 12 years and was associate dean for executive education for three years.

Innovation has been a hallmark of Robertson's academic career. He launched a major London Business School television initiative in partnership with FTTV now broadcast via CNBC in Europe and the United States and championed technology for both classroom and home software and Internet applications. He created the Marketing Leadership Forum, an executive course that partners the London Business School and Duke University.

A highly regarded marketing strategist, Robertson was named the first Swainsbury Chair at the London Business School in 1994 after an international search. A successful fund-raiser at both the London Business School and Wharton, Robertson has raised money for new buildings, endowed chairs and research grants.

"The Goizueta Business School is one of a very small number of schools in the world that has a realistic chance of moving into the top ranks of business schools over the next few years," Robertson said. "With key resources now in place, including a new state-of-the-art building and leading-edge technology, the Goizueta Business School can quickly move forward." Robertson will move aggressively to build on the school's excellent foundation to attract and develop a faculty and student body comparable to the best business schools.

The challenge for the Goizueta Business School "is not only to take its place among the preeminent business schools in America, but also to take its rightful place in shaping the intellectual life at Emory University," President Bill Chace said. "Tom Robertson is the leader who can meet that challenge."

Not only an academic leader, Robertson has ties to the corporate world as a consultant and board member. In the area of marketing strategy, his global clients have included AT&T, Procter & Gamble, IBM, Roche Laboratories, T. Rowe Price, Nestle Findus, ScottishPower, Standard Life, ICI and British Airways.

A distinguished scholar, teacher and researcher, he has published widely in leading scholarly and professional journals and is the author of Innovative Behavior and Communication and "In Praise of Revitalisation," an article that appears in the Financial Times, highly popular Mastering Management series.

Robertson holds both an MBA and PhD in marketing from Northwestern University. He will work with Dean Ron Frank to ensure a smooth leadership transition when he begins his tenure on July 1.

-Jim Elliot

Return to January 26, 1998 Contents Page