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February 5, 2001

Emory exceeds $390K goal
for 2000 campaign

By Jan Gleason

Emory employees contributed $382,468 to the United Way campaign this year, allowing the University to reach its goal for 2000–01.

Leadership donors of gifts above $1,000 generated an additional $89,374 in matching gifts for a grand total of $471,842 given to the United Way this year.

“Despite the extra push that was required to reach the top, it was a successful campaign as the highlights below attest,” said Michelle Smith, director of corporate relations and leader of Emory’s United Way campaign.

• Emory Clinic raised $24,757 or 309 percent of its $8,000 goal.

• Wesley Woods raised $15,103 or 100.75 percent of its $15,000 goal.

• Emory University raised $287,809 or 98 percent of its $293,000 goal.

• Emory Hospital raised $38,569 or 92 percent of its $42,000 goal.

• Crawford Long Hospital raised $16,230 or 74 percent of its $22,000 goal.

“Cultivating women and leadership donors, doing more workplace events to promote United Way, better coordination within Emory, and recruiting more ambassadors have also paid dividends,” Smith said.

Emory’s 104 leadership donors generated a total $195,877 or 51 percent of all funds raised and average $1,883 per donor. Emory had a 26 percent increase in leadership donors overall, a
26 percent increase in Cole Society donors ($1,000-plus), a 66 percent increase in

De Tocqueville donors ($10,000-plus) and a 77 percent increase in female donors this year.
Emory raised $57,271 for the Women’s Initiative, a 62 percent increase over donations from women last year. The 73 donors in health sciences raised a total of $109,332 in leadership gifts and account for 57 percent of all leadership donors.

Based on recommendations from the University Senate and the Employee Council, President Bill Chace has commissioned a study to explore whether Emory’s workplace giving program should be expanded beyond the United Way. Smith is moving ahead to design an expanded giving program and assess the associated costs to Emory and its units, and she will present a recommendation to Chace this spring.


Back to Emory Report Feb. 5, 2001