February 5, 2001
for 2000 campaign
By Jan Gleason
Emory employees contributed $382,468 to the United Way campaign this year, allowing the University to reach its goal for 200001.
Leadership donors of gifts above $1,000 generated an additional $89,374
in matching gifts for a grand total of $471,842 given to the United Way
Despite the extra push that was required to reach the top, it was
a successful campaign as the highlights below attest, said Michelle
Smith, director of corporate relations and leader of Emorys United
Emory Clinic raised $24,757 or 309 percent of its $8,000 goal.
Wesley Woods raised $15,103 or 100.75 percent of its $15,000 goal.
Emory University raised $287,809 or 98 percent of its $293,000
Emory Hospital raised $38,569 or 92 percent of its $42,000 goal.
Crawford Long Hospital raised $16,230 or 74 percent of its $22,000
Cultivating women and leadership donors, doing more workplace events
to promote United Way, better coordination within Emory, and recruiting
more ambassadors have also paid dividends, Smith said.
Emorys 104 leadership donors generated a total $195,877 or 51 percent
of all funds raised and average $1,883 per donor. Emory had a 26 percent
increase in leadership donors overall, a
De Tocqueville donors ($10,000-plus) and a 77 percent increase in female
donors this year.
Based on recommendations from the University Senate and the Employee Council, President Bill Chace has commissioned a study to explore whether Emorys workplace giving program should be expanded beyond the United Way. Smith is moving ahead to design an expanded giving program and assess the associated costs to Emory and its units, and she will present a recommendation to Chace this spring.