Web surveys are a popular method of collecting survey data in
academic environments. They streamline the data-gathering process
by funneling responses directly into databases for statistical analysis,
eliminating errors that can be created during manual data-entry
processes.
“We have moved to a paperless process by combining a ‘cover
letter’ e-mail to survey participants with an interactive
web survey form, which respondents fill out,” said Daniel
Teodorescu, director of Institutional Planning and Research (IPR).
“Most responses are received within 72 hours of sending the
initial e-mail invitation.”
According to John Mills, executive web producer, current directions
for online surveys at Emory are to have them built in-house or to
use third-party, off-site application vendors. For the first approach,
an HTML form can be encoded to send survey responses to an e-mail
address or database.
Third-party software systems, such as SurveyMonkey, Perseus’s
Survey Solutions for the Web, Creative Research System’s The
Survey System, and Survey Said Survey Software, offer customized
features such as management of e-mail invitation distribution, built-in
statistical analysis and reporting capabilities, and automatic tracking
of nonrespondents.
These prepackaged systems allow forms to be tailored to specific
research criteria, while offering easy-to-use interfaces for both
writing and taking surveys.
“Both Blackboard and WebCT course-development tools have the
option to create surveys,” said Sandra Butler, educational
analyst for the Information Technology Division (ITD). “Instructors
can view the results; no student names are associated with the answers;
and with Blackboard, instructors can choose from seven types of
questions ranging from true-false to multiple choice, to short-answer/essay.
“We also offer training,” Butler continued. “Faculty
can register for one of our public training classes or can request
a private consultation. Blackboard is so easy to use with its wizard
interface that most faculty don’t need personal help with
this function. We have a great handout they can use.”
ITD developed the recent graduate student, Research at Emory and
Academic Exchange surveys for IPR using ColdFusion and a Microsoft
Access database rather than using packaged survey software. Teodorescu
said the key reasons for in-house development were that prepackaged
survey services often require that the data be stored on the vendor’s
servers, which raises concerns about the privacy of responses; ColdFusion
scripts allow for real-time error-checking and correction, which
means response options can be tailored to the information respondents
are supplying; and ColdFusion can be used to create web interfaces
for querying and maintaining databases. Download options also can
be written enabling easy import into a desktop package for statistical
data analysis.
The Scholarship in Atlanta and the Academic Integrity surveys (student
and faculty versions) were built for IPR using ColdFusion for the
web-based forms, Oracle to store responses and e-mail addresses,
and Javascript to allow for client-side validation.
“Besides obvious benefits such as speed and lower costs,”
Teodorescu said, “I think the use of web surveying brought
us better qualitative information. I had conducted several paper
survey projects prior to web surveying and noticed that, in web
surveys, people are more likely to give ample responses to open-ended
questions than in paper surveys.”
ITD has developed a set of reusable ColdFusion code that performs
many of the complex web survey administrative functions offered
by third-party software packages. A customizable survey administrator’s
area, for instance, allows researchers to send personalized e-mail
cover invitations; designate testing groups; track which of the
sampled individuals have taken the survey; and send subsequent reminder
e-mails to nonrespondents. Another useful functionality blocks respondents
who have not been sampled from accessing and responding to the survey
and prohibits the submission of more than one set of survey responses.
Other survey resources can be found at:
• www.quia.com/ (very popular in K-12)
• www.surveymonkey.com/
• www.zoomerang.com/Login/index.zgi
• www.coolsurveys.com/
• www.communitybuilders.nsw.gov.au/getting_start ed/needs/online_survey.html
• www.insitefulsurveys.com/index.asp
|