The black stripe on the back of every staff and faculty
members EmoryCard is a powerfulyet vastly underusedtool.
It can do a lot more than grant its user access to the Woodruff
Through an effort known as the EmoryCard Advantage Program (ECAP),
members of the Emory community now can use their cards for purchases
not only on campus, but also at several area merchants.
Guiding ECAP is a five-member Student Merchant Advisory Committee,
charged with identifying and prequalifying merchants they feel would
be strongly supported by Emory students. Since ECAPs creation
in March, the focus has been on restaurants. So far, six area eateries
have come aboard: Cold Stone Creamery, Doc Cheys Noodle House,
Everybodys Pizza, Kyoto Joes Japanese Grill, Willys
California Style Burritos and Wing Nuts.
They are my quasi-board of directors, said EmoryCard
Director David Siegel of the advisory committee. The EmoryCard office
is part of Campus Life. A lot of the responsibility for the
success of the program has been given to them.
The idea was to attract businesses that appealed to students, but
as every diner at each of those places knows, a significant amount
of their clientele is staff and faculty. The EmoryCard is another
avenue for payment. It can be used exactly like a debit or credit
Siegel said that in the past few faculty and staff have sufficiently
utilized their EmoryCards for anything other than on-campus identification.
The rollout of the faculty/staff dining account at the beginning
of the fall semester has changed that. While statistics arent
kept, Siegel said that a significantly greater number of nonstudents
have opened accounts.
For faculty and staff, those accounts take two forms: the faculty/staff
dining account, which is exclusively for on-campus dining; and the
PLUS account, which is for off-campus dining as well as on-campus
purchases. Money for ECAP comes from a users PLUS account.
Deposits to a faculty or staff members PLUS account can be
made at one of the several EmoryCard automatic deposit machines
located in the Woodruff, Health Sciences and Law libraries, the
Rollins School of Public Health, the Goizueta Business School, White
Hall, the Cox Hall Food Court and the EmoryCard office, located
in room 270E of the Dobbs Center.
Employees wishing to activate or add funds to their faculty/staff
dining accounts can do so online at www.emory.edu/EMORYCARD/
or at the EmoryCard office. A minimum of $25 must be deposited to
activate a dining account. Through the faculty/staff dining account,
members will receive 5 percent off all
on-campus food purchases.
A faculty/staff members PLUS account covers all off-campus
food purchases as well as non-food purchases on campus (such as
at the bookstore). Members do not receive a 5 percent discount at
Siegel said he and the committee are preparing a report for Ron
Taylor, associate vice president of Campus Life, that will help
determine whether ECAP will continue. The committee then will make
recommendations on new merchants. If any are okayed, they most likely
would be added in the spring.
If any of the current restaurants on the ECAP roster have a say,
the program will be sticking around for a while.
I just spoke to people at a couple of the restaurants, Wing
Nuts and Doc Cheys, and each said theyve had an increase
in sales, said Amrit Dihr, a sophomore international studies
major from Los Angeles and chair of the advisory committee.
Most merchants are very receptive to participating in the
program, Siegel said.