Emory Report
September 6, 2005
Volume 58, Number 2


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September 6 , 2005
Athletics gets a new look for 2005--06 season

Douglas Blair is Emory sports information director.

The Emory athletics department unveiled new identity marks last week, which will enable the University’s sports teams to present a more consistent visual image that is both unique and dynamic.

Athletics Director Betsy Stephenson said the new logos are a way to create excitement and build interest in Emory athletics. Improving graphic identity is one of the ways Stephenson has changed Emory athletics since her hire in the summer of 2004.

“Our goal for the new Emory athletics identity program is to create excitement and capture the interest of the Emory community in Emory athletics,” Stephenson said. “We want to generate participation and create affinity for Emory’s dedicated student-athletes and coaches. We want to create a campus-wide connection to Emory’s Eagle, which has not existed.”

The Joe Bosack Graphic Design Co. of Philadelphia was used to develop the new identities, with the assistance of a committee composed of faculty, staff and student-athletes. The company has created identities both directly and indirectly for the National Football League, the Arena Football League, Fila, the U.S.A. National Professional Soccer League, Madison Square Garden and hundreds of individual teams and universities.

All the new logos are controlled under and administered by the Licensing Resource Group of Holland, Mich.

P.E. Center continuing renovations
The Woodruff P.E Center recently finished major renovations that included adding a fourth story to the main structure. The new fourth floor includes four competition-grade, cushioned indoor tennis courts; two recreational-grade tennis courts; an auxiliary area that can accommodate basketball, volleyball and fencing; a fitness corridor; classrooms; an aerobics studio; and a weight room. The total added space is approximately 100,000 square feet.

The new floor also contains a new, 2,900-square-foot varsity weight room for student-athletes and physical education. Eleven new varsity locker rooms also were created, complete with carpeted floors and full-length oak lockers.

In the arena below, a new floor is being laid and should be ready for use by Sept. 14. A “Bio-Channel” floor manufactured by Robbins, this type of maple wood floor can also be found in arenas at the Olympic Training Center, Duke University, the universities of North Carolina, Kentucky and Connecticut, and in those of a majority of NBA teams.

Adjacent to the P.E. Center, the soccer/track stadium is seeing a facelift that will include chair-back seats.
Stephenson said the new addition will benefit the University as a whole and adds to the excitement felt around the campus.

“The new addition allowed a significant reconfiguration and expansion of Emory’s athletic, recreation and physical education programs,” Stephenson said. “Every user of this facility has benefited from this project. The new energy and look in the Woodruff P.E. Center matches the level of excitement across campus. This fantastic facility enhances Emory’s mission of being a destination University.”