September 17, 2007
Undergraduate recruitment strategy has ‘One Voice’
By beverly clark
Emory representatives who are on the road this fall pitching the benefits of Emory to potential students are speaking with “one voice” when it comes to undergraduate admissions.
A collaboration between the University’s marketing office, Emory Creative Group and the provost’s office has resulted in a new strategy of undergraduate recruitment that gives prospective students a more comprehensive look at the four undergraduate college options available to them: Emory College, Oxford College, the Nell Hodgson Woodruff School of Nursing and Goizueta Business School.
“With the ‘One Voice’ strategy, we’re providing information on undergraduate admissions that is coherent and seamless so prospective students can have a better understanding of the multiple programs that are available for them,” said Daniel Walls, associate vice provost for enrollment management.
Emory recruiters are on the road now with new pieces that present all the undergraduate options in one University-centered package for the first time. The materials explain the choice of Oxford or Emory College for the first two years, and give the nursing and business schools more visibility with prospective students who could apply to the schools their junior year.
“Ultimately, we hope there will be an increase in applications and interest in Emory as a top choice that will come with a better understanding of all of our options for undergraduates,” Walls said.