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January 14, 2008
Entrepreneur shares secret to success

By Myra thomas

With more than 50 percent of all new businesses failing, there’s got to be a better way. Building a successful business is fraught with problems over sales, capitalization and poor management, says Charles F. Goetz, adjunct professor of organization and management and a distinguished lecturer in entrepreneurship at Goizueta Business School. Goetz is a serial entrepreneur, and he, along with Michael Axelrod, a small business investor and guest lecturer at Goizueta, have penned “The Great Entrepreneurial Divide: The Winning Tactics of Successful Entrepreneurs & Why Everyone Else Fails.”

Business owners will learn what it is that successful entrepreneurs do that their less successful siblings don’t. “You don’t have to change the world to be very successful. Often, you just have to do it a little bit better,” Goetz says. To learn more, visit www.knowledge.emory.edu.