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March 31, 2008
Web site powers up Campaign Emory

By Terri McIntosh

Campaign Emory, a comprehensive fund-raising effort to support the University’s strategic plan, will launch publicly on Sept. 25. Emory faculty, staff and students can learn about the campaign now by visiting a new Web site created specifically for them.

Called “Campaign Insider,” the Web site can be found at campaign.emory.edu/insider. An Emory ID and password is required to access the site, which answers frequently asked questions, offers campaign publications for download and lists volunteer campaign leaders as well as Development and Alumni Relations staff contacts. The site will be updated periodically as more information becomes available.

Campaign Emory has been carefully developed to support the priorities of Emory’s strategic plan. Gifts raised during the campaign will strengthen the faculty, prepare students to use their knowledge and experiences to help others, promote life-changing research, build community, and engage society outside the campus gates.

The campaign also will help create a significant new endowment corpus to permanently fund Emory Advantage — a groundbreaking financial aid program launched in early 2007 — and ensure that Emory is accessible to people from all economic backgrounds.

“Campaign Emory is about creating positive change through transformational giving,” says President Jim Wagner. “It’s about Emory’s relationships with people and places, starting with the University’s campus and alumni, stretching to the local community with whom Emory shares so many goals and extending to friends and partners around the world.”

Emory has an established tradition of private investment dating back to 1914, when Coca-Cola founder Asa Candler effectively moved Emory from Oxford, Ga., to Atlanta with a gift of $1 million and 72 acres of land. From that first major investment by Candler, who was the brother of former Emory president Warren Candler, other long-standing relationships and private gifts have transformed Emory’s people, programs and places in remarkable ways.

Over the past several years, the tremendous increase in the number of gifts from alumni, friends and grateful patients has set the stage for Emory to undertake the most ambitious fund-raising effort in the University’s history. Donors to Campaign Emory will include alumni, patients, business leaders, neighbors, faculty, staff, students and their parents, corporations and private foundations.

“Campaign Emory is for everyone,” says Susan Cruse, senior vice president of Development and Alumni Relations. “Everyone with an interest in creating positive change in the world — from leaders of big corporations to Emory staff, faculty and students — can support the campaign.

“Whether you support the annual fund, include Emory in your will or name a building, your gift matters,” Cruse says.

Visit the Campaign Insider today at campaign.emory.edu/insider.