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April 27, 2009
‘Top Medical Advances’ site to be launched

Una Hutton Newman is chief marketing officer, Emory Healthcare and Woodruff Health Sciences.

What if you could remove a colloid cyst brain tumor with just a tiny incision? What if there were a state-of-the-art radiation delivery system that significantly reduced treatment time for cancer patients? What if you discovered a groundbreaking strategy to prevent rejection of transplanted organs with drugs that are less toxic and have fewer side effects? What if you could perform coronary artery bypass surgery without opening the chest cavity and stopping the heart?

These and other innovative treatments are now available at Emory. In early May, Emory will unveil 11 emerging medical innovations and initiatives that are delivering promising new technologies, therapies and advanced procedures, which are already revolutionizing the health care landscape and transforming treatment options.

Our new Web site, “Emory’s Top Medical Advances,” highlights some of the next big ideas in health care. Emory is making medical history every day. We have the right technologies in place to shape the future of medicine and the vision to make it happen. We’re bringing new discoveries to the marketplace, and we’re the right destination for “Top Tier” surgical care with a commitment to quality that sharpens Emory’s leadership in delivering exceptional clinical outcomes. Our bottom line is all about how we can make a measurable impact on the lives of our patients in 2009 and beyond.

The innovations spring primarily from the comprehensive centers established by Woodruff Health Sciences Center charged with developing a new model for patient-centered care and distinctive health services, which focus on neurosciences, cancer, heart and vascular diseases, and transplantation. Among the many top medical advances are:

• Endoscopic resection of colloid cysts

• RapidArc Rotational IMRT Therapy

• Gene silencing

• Anterior hip replacement

• Expandable implants that use magnets to treat sarcoma of the bone and soft tissue

• The use of alternative biomaterials for hip and knee replacement

• Transplant immunology

• Endoscopic atraumatic coronary artery bypass

• Defining therapy for life threatening pulmonary embolism

• Intraocular lens for cataract patients, which provides patients with a new option for post-surgery vision correction; and

• Predictive Health, a new and innovative model of health care that focuses on maintaining health rather than treating disease.

We hope you’ll visit our new Web site at www.emorymedicaladvances.org to view these vodcasts featuring Emory doctors and patients and learn more about these innovative procedures, physicians, patient advantages and why Emory is the right place to receive the latest and most advanced medical technology and high quality care in a safe, patient- and family-friendly environment.