BUILDING AUDIENCE FOR EVENTS
Media exposure can help your event attendance by building awareness among the public, but the only way to guarantee that your event appears in the media is to advertise. Here are things you can do, including advertising, to maximize your attendance.
o Ask "Who is my audience?"
o Calendar listings to external media
o News releases
o Emory Report
- First Person columns. Managing Editor Mike Terrazas always is looking for well-written essays for the First Person feature in each issue. This presents a good opportunity to submit an essay that relates to your upcoming event. Approximately 900-1,000 words is the length of a First Person essay.
- If you are interested in Emory Report doing a preview story of your event or covering the actual event for later reporting, you can pitch your idea to Mike Terrazas at email@example.com or 7-0645.
Build campus support
Work with your colleagues to attract students. Consider which other courses or programs have students and/or faculty that are a natural audience for your event, then:
- See if faculty will consider requiring attendance or offering extra credit for attendance.
- Make use of the Learnlink conferences whose readers are part of your target audience.
- Better yet, enlist the services of enthusiastic students in your classes to get the word out to campus.
-Community Review, bi-weekly newspaper for Decatur and the area surrounding Emory. Rebecca Risse 404-371-8878
-The Emory Wheel, the student-run newspaper comes out on Tuesdays and Fridays during the academic year. 404-727-6178.
-Atlanta Jewish Times, a weekly newspaper for Atlantas Jewish community. Their research shows their readership to be affluent and well-educated. Jane Goodman 404-252-1600 ext. 208
-The Atlanta Journal-Constitution DeKalb section, is the Thursday section of the paper for readers in DeKalb County. The costs are dramatically cheaper than advertising in the main paper, and for most events the majority of audience is from the immediate Emory area. There also are Midtown/Buckhead and central Atlanta sections. To buy ads in the DeKalb section, call 770-263-3900 and ask for the rep handling display ads for the Decatur/Briarcliff area (Pam Bridges as of 7/00). To buy ads in the main paper if you havent done so before, call 404-526-5179.
Other advertising outlets to consider:
-Peach State Public Radio, National Public Radio network for the rest of Georgia. It is not heard in the Atlanta metro area, but covers the rest of the state. 404-685-2690
-Southern Voice, weekly newspaper for the gay and lesbian community. 404-876-1819
-Atlanta Voice, weekly newspaper for the African-American community. 404-524-6426
-Atlanta Tribune, bi-weekly business newspaper for the African-American community. 770-587-0501
-Atlanta Intown (formerly 30306, 30307, etc.), monthly newspaper for intown communities, including Virginia Highland, Candler Park/Lake Claire, Midtown, Morningside, etc. Linda Howell 404-581-9503
If you have questions, call the Office of University Communications at 404-727-6216.
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