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Gifts to Goizueta Create Leaders

A Goizueta education prepared Sarah Beth Brown 89MBA to succeed at The Coca-Cola Company, the business that Roberto C. Goizueta helped build as chairman and CEO. Brown and her parents, through the John and Rosemary Brown Family Foundation, decided to share this educational advantage by creating an endowed scholarship benefitting Goizueta students.

Their scholarship gift has helped the business school reach more than $60 million in gifts and pledges through Campaign Emory. “Our donors are very generous in targeting their gifts to be consistent with our strategic goals,” Dean Larry Benveniste says. “Because of that, this campaign is making an enormous difference.”

Going forward, the message remains consistent: Goizueta donors invest in the intimate learning environment prized by students, faculty, friends, and alumni. Ongoing philanthropic priorities include endowed chairs, programming, scholarships, and increasing the overall endowment, which is about half as large as those of other top-20 business schools, Benveniste says.

The Brown MBA Scholarship exemplifies the value of Goizueta’s educational environment and its reputation for producing graduates who will make a difference the first day on the job.

While Sarah Brown was still at Goizueta, she was recruited by The Coca-Cola Company through the business school’s career management center. She has held various positions throughout her 24-year career at Coca-Cola, including sales, sales management, strategy, and planning. She is currently a global customer director.

Her family scholarship has benefited three students to date: Sandra Dube 12MBA, Emily Nolte 13MBA, and Lauren Pernick 14MBA. (Pernick is in the above photo of Goizueta Scholarship recipients, at far right, wearing sunglasses.) The Brown family enjoys meeting the annual recipient of their funding. “All three women are outstanding students with demonstrated strong leadership abilities who inspire others to give back to Goizueta,” Brown says.

“Meeting the Browns puts a face on what this scholarship means to the family,” says Pernick, the current Brown Scholar, who is seeking an MBA to bridge careers from advertising to marketing. “Sarah came to Goizueta Business School for the same reasons as I did, and her parents saw how she took what she learned and succeeded at Coke. The Brown MBA Scholarship made me feel like I made the right choice.”

Other endowed scholarships have been established at Goizueta through the philanthropy of diverse stakeholders, including Harry Gilham 51BBA and his wife, Caroline Gilham; Paul Wolder 84MBA and Cindy Woldar 84MBA; and the Executive Women of Goizueta. Campaign Emory also has generated endowments for a range of uses including professorships, the PhD program, and the Emory Center for Alternative Investments (CAI).

The Coca-Cola Foundation made a gift to endow Emory Advantage scholarship support for first-generation college students at Goizueta.

“Education is the single greatest force enabling people worldwide to improve their lives and make a difference in their communities,” said Ingrid Saunders Jones, chair of The Coca-Cola Foundation, at the time of its gift in 2008. “We’re honored to help deserving students achieve their dreams of higher education.”

Private gifts have more than doubled the number of endowed faculty positions at Goizueta Business School. The Tull Charitable Foundation has endowed a finance professorship honoring former foundation board chairman John McIntyre 51BBA. The Goizueta Advisory Board has created a professorship with a three-year rotating term.

Faculty members also are supporting the school. Charlie Goetz 78C, a senior lecturer in organization and management and a distinguished lecturer in entrepreneurship, has endowed the Goetz MBA Scholarship. It will provide a scholarship every year to a student interested in entrepreneurship.

Emory parents Brian and Tara Cornell help fund the school’s Hedge Fund Competition, an annual exercise that teaches students how to start and manage a hedge investment fund. Randy Evans 79MBA is supporting the Goizueta Real Estate Program, where he is active as a class speaker and case competition judge.

Ted Daywalt 80MBA, a founding member of the 1836 Society—a distinguished group of alumni and friends who have included Emory in their estate plans—calls his planned gift “a way for me to say thank you with a gift that will benefit students and grow the school that helped make me a success.”

Expendable gifts include contributions to the Business Fund for Excellence, Leadership Program, diversity initiatives, class gifts, research support, and CAI support. The alumni board has funded a scholarship benefiting one student each year in four programs (Executive MBA, Evening MBA, Full-time MBA, and BBA).

Donors span more than a half-century at Emory. Larry Westbrook 61BBA 63MBA has marked 45 consecutive years of giving by supporting the unrestricted Business Fund for Excellence and the Goizueta Advisory Board Professorship. Meanwhile, graduating students in the BBA, MBA, Executive MBA, and Evening MBA programs made class gifts in 2012 totaling more than $200,000.

“The CAI and Social Enterprise@Goizueta, which was recognized as a research center earlier this year, are now self-sufficient because of campaign gifts,” Benveniste says. The Center for Marketing Analytics was created during the campaign and developed with support generated during the campaign.

“Those centers will have a huge impact on students and the external community because they are set up with a much broader mission than a research center. They involve all constituents: students, faculty, staff, and industry,” Benveniste adds. “They are different in a practical, hands-on way, and they are very popular with our students.”

Overall, Campaign Emory has been a huge success for the business school by spurring more giving and creating a wider understanding of the power of philanthropy to sustain and promote Goizueta values.

“I think in five or 10 years, the story will be written that the business school has not only survived but thrived in very difficult times,” Benveniste says. “The initiatives that we have undertaken with the support of the campaign will become prominent, and we will know that the campaign made them possible.”

To learn how you can support Goizueta Business School, contact 404.727.6656 or Development_Goizueta@bus.emory.edu. Online gifts can be made at emory.edu/give.


THANKS TO OUR CAMPAIGN LEADERSHIP

Goizueta Business School Volunteer Campaign Chair: James B. Carson Jr. 61B