The Campus Master Facility Plan and the Comprehensive Campaign are a vital part of the enabling infrastructure to implement the strategic plan.
The primary drivers of the 2005 Campus Master Facility Plan were to increase the breadth of Emory's walking campus, enhance student life, integrate disciplines, and develop a health care facility for the 21st century. Additionally, Emory needed to reassess its natural areas and balance the transportation needs, prepare for growth of academic, research, and clinical space, and modernize outdated spaces.
With the strategic plan and campus master plan concept completed, Emory University has begun a seven-year comprehensive campaign. The comprehensive campaign is the primary means to implementat Emory's bold new vision and plan. The campaign is not limited to constructing more buildings and facilities, but is aimed at generating support in the form of scholarships, fellowships, and endowed professorships, hence the term comprehensive rather than capital campaign.