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June 25, 2001


Heart Center brochure wins top ad prize
The Emory Healthcare marketing brochure “Heart and Soul,” which incorporates true-to-life patient stories to communicate information about cardiovascular care, took first place in the healthcare system brochure designation the 18th Annual Healthcare Advertising Awards, beating out 3,200 other entries.

The panel of judges included senior consultants in the healthcare marketing industry and top public relations specialists within the healthcare arena. Entries were graded on creative content, visual appeal, easy communication of message and whether the message targeted the audience appropriately.

Una Hutton Newman, senior director of Emory Healthcare marketing, said her work entails much more than simple advertising—it also involves educating the public. “We want to let people know not only what we offer, but we want to help them learn about health issues and risk factors for disease,” she said.

The brochure copy was written by Sherry Baker, public relations director for The Emory Heart Center.

Asbury Court now offers 20 percent discounts
Staff and physicians of Emory hospitals, Wesley Woods, the Emory Clinic and Emory Children’s Center are eligible for a 20 percent discount in Asbury Court—the Emory Hospital cafeteria—as well as the Crawford Long cafeteria.

In order to receive the discount, employees must wear their ID badges.

Crawford Long has offered the discount for some time, but Asbury Court added it June 4.

The Wesley Woods cafeteria still does not offer discounts, although the future possibility is not out of the question.

“The discount does not impact the Wesley Woods cafeteria at this time, but we are studying the issue,” said Toni Wimby, associate administrator for Emory Hospitals.

Library hosts new exhibit
The Schatten Gallery at Woodruff Library recently began showcasing pieces from the Peachtree Handspinners Guild earlier this month. The exhibition, “From Skilled Hands: The Art, Craft and Technology of Fiber,” provides an historical context for the modern art of handspinning. Raw material such as cotton and wool, spun skiens colored with natural and modern dyes, tools and other mechanisms used to spin such as hand spindles and looms will be on display, in addition to finished pieces.

The exhibit will be on display through Aug. 5.


Back to Emory Report June 25, 2001