June 25, 2001
Briefs |
Heart Center brochure wins
top ad prize The panel of judges included senior consultants in the healthcare marketing
industry and top public relations specialists within the healthcare arena.
Entries were graded on creative content, visual appeal, easy communication
of message and whether the message targeted the audience appropriately. Una Hutton Newman, senior director of Emory Healthcare marketing, said
her work entails much more than simple advertisingit also involves
educating the public. We want to let people know not only what we
offer, but we want to help them learn about health issues and risk factors
for disease, she said. The brochure copy was written by Sherry Baker, public relations director
for The Emory Heart Center. Asbury Court now offers
20 percent discounts In order to receive the discount, employees must wear their ID badges. Crawford Long has offered the discount for some time, but Asbury Court
added it June 4. The Wesley Woods cafeteria still does not offer discounts, although the
future possibility is not out of the question. The discount does not impact the Wesley Woods cafeteria at this
time, but we are studying the issue, said Toni Wimby, associate
administrator for Emory Hospitals. Library hosts new exhibit The exhibit will be on display through Aug. 5. |