June 25, 2001
Four federations added to Emory's giving partnerships
By Eric Rangus email@example.com
Come October, Emorys corporate giving program will have a new look.
Responding to a long-held desire to expand the range of employee charitable
contributions, the Office of Corporate Relations has invited four additional
federations to join the United Way as charitable partners.
Community Health Charities of Georgia, Earth Share of Georgia, Georgia
Black United Fund and Georgia Shares will join longtime Emory partner
United Way to provide the University community with more than 400 individual
charitable agencies from which to choosea 60 percent increase from
The four federations focus on health-related issues, the environment,
support to minority communities and social and economic justice, respectively.
People have said that the reason they dont give is because
they dont have enough choices, said Michelle Smith, executive
director of corporate relations. Have I got a deal for them,
A new program deserves a new name and this one has been christened Emory
Gives. The campaign covers all Emorys elements: the University,
Oxford College, the clinic, Emory and Crawford Long hospitals, and Wesley
The effort to recruit new federations for the giving program began in
the mid-1990s and was spearheaded by Jim Wilson, then a professor of cell
biology. A member of the Atlanta Audubon Society, Wilson sought to widen
the scope of Emorys giving to include environmental concernsan
area not touched by United Way.
We felt that giving would go up across the board if other organizations
could take part, said Wilson, who retired from Emory in 2000, but
remains with the Audubon Society.
Starting in 1995, Wilson lobbied to change the policy, but had little
success until 1999 when he approached first student environmental groups,
then Employee Council, then the University Senate, all of whom endorsed
President Bill Chace agreed when he heard Wilson and Alice Rolls, executive
director of the Environmental Fund for Georgia (the former name of Earth
Share of Georgia) address the senate.
Chace then asked the Senate to research the feasibility of expansion.
Then-president John Boli created an adhoc committee led by Steve Hochman
of the Carter Center to consider the issues involved, and in March 2000
the committee formally recommended to Chace that the workplace giving
program be expanded to include new federations.
Upon receiving the report, Chace tasked Smith to design what has now
become Emory Gives. She provided Chace her plan earlier this year, and
in May it was approved.
Smith plans a multimedia assault to promote Emory Gives. A new website
and a four-to-six-minute video presentation are just two of the tools
she will use. Smith also said she hopes to speak to as many campus organizations
and staff meetings as possible to spread the word.
This is a new and different campaign, she said. In
order to make it a success, people have to understand it.
With the wider range of choices, the donation process will increase in
complexity, but not overly so.
It will involve more effort and energy, certainly, Smith
said. But in any new enterprise, thats what happens. If youre
not willing to put in the time up front, then youre not really committed.
And I think Emory is clearly committed.
Not only will faculty and staff be able to donate money, but they will
also be able to give their time as Emory Gives contains a volunteer component.
Smith said she is still working on the details, but she has already contacted
the Office of University-Community Partnerships, the Division of Campus
Life, the Office of Government and Community Affairs and Volunteer Emory
to explore teaming arrangements.
This first year will be an experimental one. Smith said several other
foundations have contacted her office about being included in the future,
so the partners may change.
The time frame of the giving program, however, will not change. It starts Oct. 1, and concludes Dec. 31.