With $447,043 in donations from Emory employees in its coffers,
EmoryGives, the Universitys workplace giving campaign, exceeded
its goal of $415,000 by nearly 8 percent.
When matching gifts are figured into the final equation, the final
tally is estimated to rise by about $25,000 more.
Thats almost half a million dollars, said Michelle
Smith, director of corporate realtions. Thats pretty
doggone good, particularly when we raised around $381,000 last year.
But it almost didnt happen.
On Dec. 18, less than two weeks before the close of the program,
EmoryGives had collected just $384,184, 7.5 percent short of its
goal. That day, President Bill Chace sent out a campuswide e-mail
urging the Emory community to give.
Chaces message worked, as over the final 13 days of 2001,
nearly 230 new donors wrote the checks necessary to push Emory beyond
A majority of the money, $344,952, came from employees of the University.
It, Emory Clinic and Oxford College, all exceeded their institutional
goals for donating. Oxford College, in fact, finished more than
20 percent above its goal.
EmoryGives expanded its scope beyond the United Way of Metropolitan
Atlanta, Emorys longtime charitable giving partner. Employees
had the option of donating to any of six charitable partners. United
Way remained the top destination of donated money, but as the table
at right shows, each organization received a significant gift.
Just over 70 percent of Emorys donations went to the charities
community funds. The remainder was given to specific causes, and
.5 percent went to the Sept. 11 Fund.
A total of 131 employees donated at least $1,000 to qualify as
Emory Angels, 27 more than in 2001. More than a third of those donors
(51) were new to EmoryGives. Three people qualified as Alexis de
Tocqueville donors, giving $10,000 or more.
One aspect of the program yet to be completed is its volunteer
component. Around 350 people (more than 25 percent of all donors)
indicated an interest in volunteering. Smith recently met with several
campus organizations about partnering in a yet-to-be-scheduled outreach
activity, and she hopes to complete the effort by the end of the
One area Smith said she will focus on next year is participation.
Just 1,345 people donated to the program, well short of her original
goal of 2,500. The people who participated, though, gave a great
deal more per person than was expected.
What I think youll see us doing in the future is focus
on our participation rates, Smith said. Money gives
us the goal we shoot for, but what well really be pushing
is getting 15 or 20 percent of a department giving.
Smith lauded the more than 70 campaign coordinators Universitywide,
saying their work was crucial in helping the campaign meet its goal
as well as put a face on a program that can often appear distant.