By now, most people on campus have probably seen them scooting
around—little gray-blue cars, looking like something made
by Fisher-Price, barely big enough to hold the person driving—and
thought, “What in the world is that?”
They are Ford Thinks, an electric, emission-free vehicle, and Emory
has a fleet of seven. Together they form the core of the Shared
Car Program, designed to provide participants in the University’s
larger Alternative Transportation (AT) Program with the mobility
of a personal automobile when they need it, and they have served
their purpose quite well.
“We’re seeing a lot of people use the cars,” said
AT Director Brian Shaw. “The main issue is that here are people
who don’t drive to campus but may need a car occasionally,
and here’s a way to give them one without bringing their own
car, and in a way that’s environmentally friendly.”
Following a brief training course on driving the Think, and a motor
vehicle record check, AT employee participants—carpoolers,
vanpoolers, MARTA riders and registered walkers/ cyclists to campus—may
check the cars out for up to half a day for personal or business
reasons.
For now, the cars “live” in the Clairmont Campus Parking
Deck, where the charging
stations are located. Drivers simply make their reservations through
the AT office, pick up the keys at Clairmont, do their business
and bring the cars back—mission accomplished, with zero damage
to Atlanta’s already poor air quality.
Thinks are especially appropriate for in-town driving; the cars
have a top speed of about 55 mph and can travel roughly 50 miles
on a single charge. Though they look small on the outside, they
are actually quite roomy inside for two passengers. Aside from its
engine technology, the Think operates exactly like a normal car,
and Emory’s vehicles are equipped with air conditioning and
AM/FM stereos with CD players.
Since the program began in April, Shaw said the Thinks have seen
steady use; statistics for the first three months indicate the seven
cars logged 941 business miles and 707 personal miles. Roughly 1,600
people participate in AT programs, meaning that altogether the University
has eliminated the need for some 1,300 parking spaces, not to mention
keeping the same number of cars off Atlanta roads.
The Shared Car Program is just another way to make participation
in AT programs more attractive; participants already reap economic
benefits (saved fuel and maintenance costs and often reduced insurance
premiums) as well as the positive feeling of having helped reduce
air pollution. Now they enjoy an added measure of convenience, as
well.
“We’re just trying to level the playing field because
the single-occupant vehicle commute has so many advantages,”
Shaw said, adding that AT participants do get 12 passes per year
to drive their own cars to work. They also can get a free guaranteed
ride home in case of an emergency up to five times per year. Think
usage is limited to 600 miles per year per individual; any more
mileage than that, Shaw said, and usage of the cars becomes a taxable
benefit.
Shaw is working on an online vehicle management and reservation
system that will completely automate the process; eligible drivers
will be issued special key fobs to identify themselves. They will
make their reservations online, present their fobs to be read at
a kiosk and enter their personal identification code numbers to
open the vehicle and start the engine. A Palm-type handheld computer
will log in the miles driven and send the information via a limited
AM radio frequency to the central computer.
Once this system is in place—its experimental implementation
was a condition of the $100,000 U.S. Department of Energy grant
that helps fund the Shared Car Program—Shaw said three or
four of the Thinks will be relocated to Peavine Parking Deck for
added convenience.
It seems like a win-win program all around, and it was—until
Ford Motor Co. announced recently it was terminating its electric
vehicle program. Ford, which in 1999 bought the European company
that manufactures Thinks, decided electric cars were not the answer
for alternative-fueled vehicles. The cars may continue to be produced
in Europe, but without Ford, there will be no one to import them
to the United States.
As it is, Emory’s cars are permitted by the federal Department
of Transportation to ride on America’s roads until August
2004, when they must be returned to Europe. However, the cars will
continue to be available to program participants until then.
For more information about the Shared Car or AT programs, call the
Office of Alternative Transportation at 404-727-1829.
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