Dean Tom Robertson of Goizueta Business School will step down
from his current post in January 2005 to assume a new position
as head of the internationalization aspects of Emory’s strategic
planning process, President Jim Wagner announced April 16.
The announcement comes just as Emory is gearing up for the strategic planning
that will lead into a major fund raising campaign for the University. In informing
the University community of the move, Wagner said Robertson is “uniquely
qualified” to lead the facet of strategic planning that seeks to make Emory
a truly global institution.
“His challenge will be to create a strategy for ‘Emory International’ in
concert with our vice provost for international affairs [Holli Semetko] and,
in his new role as special project director for the president, to coordinate
implementation of this strategy across our schools, centers, institutes and programs,”
“The objective,” Robertson said, “is to contribute to scholarship,
health care and social action worldwide, and to develop the Emory brand internationally.
This is a major untapped opportunity because Emory is not known well enough internationally.”
Before coming to Emory, Robertson served as deputy principal at the London Business
School; before that he was Pomerantz Professsor of Marketing at the Wharton School
of the University of Pennsylvania, where he also served as chair of marketing
and associate dean for executive education. An expert in marketing strategy and
innovation, Robertson has worked with clients all over the world, from AT&T
to British Airways, to Dentsu Advertising (Japan) and Siam Cement (Thailand),
to Rolls Royce (United Kingdom) and Schlumberger (France).
Robertson and Semetko both said the former’s appointment heralds great
things to come for Emory in internationalization.
“Tom Robertson’s international network and leadership in the business
world and higher education is absolutely essential for Emory to become a global
player, with strong institutional partnerships abroad—and possibly even
campuses abroad,” said Semetko, who came to Emory last August from the
University of Amsterdam in the Netherlands.
“We make an excellent team for furthering the global branding of Emory
as a destination university,” Robertson said. “We’ll be taking
a high-level, strategic look at how Emory can gain advantage from internationalization,
and we’re going to be looking at Universitywide strategic alliances, whether
there should be fixed-based Emory initiatives in other countries, as well as
the traditional issues of student exchange, enrollment of international students
and selection of international faculty. We also believe international fundraising
has even greater potential than we’ve realized so far.”
“We view this as a major attempt at scholarly entrepreneurship and one
that will gain major strategic advantages for the University by pursuing new
international directives,” Wagner said. “We think that Holli and
Tom are a great entrepreneurial combination to develop new initiatives and work
with scholars at Emory devoted to the international.”
Wagner said a search for a new Goizueta dean already is under way.