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Background

What is Strategic Planning?

Strategic planning is an organizational process of evaluating what ECL needs in order to advance its mission and goals over a definite time period. The development of the strategic plan helped Emory Campus Life define priorities, focus energy and resources, establish common goals and projected outcomes, and assess and adjust its direction in response to changing circumstances. Effective strategic planning articulates not only where ECL is going and the actions needed to make progress, but also indicators for success.

Elements of a Strategic Plan

Each element of a strategic plan serves a specific intended purpose. At the core of our strategic plan is the Emory Campus Life mission statement, a concise and definitive statement declaring the purpose of ECL and its operations. It states:

"Emory Campus Life cultivates a welcoming and dynamic community that is committed to developing skills necessary for lifelong success and positive transformation in the world."

Related to the mission statement, Campus Life values are the division's fundamental beliefs in how it operates. These values both reflect and help define organizations culture, policies and initiatives, and division-wide goals.