Campus News

July 20, 2011

Take Note

Emory looks at Hollywood via video series

Deconstructing Hollywood blockbusters is as much an art as it is a science. With the insight of several Emory experts, University Marketing's Stephen Beehler has produced a compelling video series examining the deeper meaning within some of Tinseltown's more explosive narratives.

Whether it explores "Finding Spirituality in Avatar" or ponders if artificial intelligence is dangerous without emotions in light of the most recent "Transformers" robot sequel, the "Emory looks at Hollywood" series tries to tap into these films' fan bases to garner appreciation for Emory, says Beehler.  "Each episode breaks down an element of one of those films and gives the viewer an academic, educated perspective" from an Emory faculty member.

"By breaking down and analyzing a popular movie, the professor has a chance to demonstrate their expertise in their chosen field of study, as well as share it beyond their classroom," he says.

It also helps that each Hollywood blockbuster is backed by a gigantic marketing budget, allowing Emory experts to piggyback on the publicity these films generate and share their expertise with the world.

"This gives the video and therefore the professor the greatest chance for exposure and a way for them to become a spokesperson, if you will, for their field of study," says Beehler. 

"Emory has some amazing faculty doing some really fascinating research," he says. "All I'm going to say is, get ready for the episode on 'Planet of the Apes' coming out this August."

Watch a recent episode:

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